Shopping feed setup can be done by clicking on Options -> Shopping Feeds Setup. Select the shopping feeds that you plan to setup from "Available Feeds" and click the "Add" button. When you are done, click "Save". This will allow you to configure those selected shopping feeds.
To configure each feed, click on Options -> Configure Active Feeds. You can then choose an available feed from the left. You can then choose to either have the feed taken from the server, or you can upload it to their assigned ftp server. If you choose the ladder, you must enter your username and password. SmartFeed has the ftp addresses already preconfigured within the program.